Harley Davidson India Ceo
MacKenzie will have additional responsibility for Harley-Davidson India as well continue with his current role as Managing Director Harley-Davidson Greater China.
Harley davidson india ceo. Check out current Harley motorcycles locate a dealer browse motorcycle parts and apparel. Hero MotoCorp has appointed Ravi Avalur as the Business Unit Head of Harley-Davidsons India operations. CEO Zochen Zeitzs predecessor Matt Levatich envisioned making 100 new models in 10 years which will attract more women and younger riders into the Harley-Davidson family at the same time expanding the brands international reach.
When Harley-Davidson announced earlier this year it was pulling out of India that got a lot of news attention because India is the worlds largest motorcycle market. Harley-Davidson India has got a new leader at the helm with Peter MacKenzie named as the Managing Director of Harley-Davidson India with immediate effect. Earlier this year Jochen Zeitz replaced former CEO Matt Levatich as President Chairman and CEO of Harley-Davidson.
In that time sales have dropped every year. In the last financial year Harley-Davidson India sold fewer than 2500 units and between April-June 2020 only about 100 Harleys were sold in India making it one of the worst performing international markets. Hero MotoCorp appoints 11 new Harley-Davidson dealers in India.
The company has appointed Ravi Avalur as. Harleys customers are aging out. Harley will not completely disappear from India though its assembling factory in Bawal will close.
Jochen Zeitz has served as a board member since 2007 and established the companys Brand and Sustainability Committee. Previously he served as Chairman and CEO of the sporting goods company PUMA from 1993 to 2011. Harley-Davidsons Current Strategies After taking over CEO of Harley-Davidson Inc.
Jochen Zeitz is the President and CEO of Harley-Davidson Inc and Chairman of the Harley-Davidson Board of Directors. Im pleased with the pace of improvements and with the strong quarter that we have delivered said Jochen. Jochen Zeitz Chairman President and CEO Harley-Davidson has made a new turnaround plan called the Hardwire Strategy to revive the brand.